Monday, February 5, 2007

Define and Deliver Your Elevator Speech!

As you know, an elevator pitch is a super-short explanation of an idea, a business, or a person which is designed to create further interest. Over at the Idea Sandbox blog, Paul Williams shares how the intros to television shows have mastered the elevator pitch.

Paul cites numerous examples from Star Trek to My Name is Earl to Bosom Buddies which all support his TV Intro as Elevator Pitch idea. Paul also highlights how the intro to every A-Team episode is a well-crafted elevator pitch. Notice how this intro quickly explains the premise of the show and compels us to watch further to see what happens.

A-Team intro:"In 1972 a crack commando unit was sent to prison by a military court for a crime they didn't commit. These men promptly escaped from a maximum security stockade to the Los Angeles underground. Today, still wanted by the government, they survive as soldiers of fortune. If you have a problem. If no one else can help. And if you can find them. Maybe you can hire... The A-Team."

Work on your elevator pitch before your next networking event, sales call or interview and you'll be halfway home to closing the deal!

1 comment:

Paul said...

Thanks for the kind words about Idea Sandbox and this post... Thanks, too for the link! - Paul